David Zarif , Vincent Fooy ,
Rémi Lainé, Shafir Sarusi
Israel, France, Germany, Belgium 2009, 89’ Hebrew, Arabic, English and French, Italian subtitles
The orange’s clockwork narrates the visual hi- story of the famous citrus fruit originated from Palestine and known worldwide for centuries as “Jaffa oranges”.
The history of the orange is the history of this land. Through photography and cinema, poetry, paintings, workers of the citruses’ industry and historians, memory and present mythologies, Pa- lestinians and Israelis cross and combine. The close reading of the Jaffa brand’s visual represen- tation is a reflection on western orientalist phan- tasms surrounding the ‘holy land’ and the ‘State of Israel’ and a tool to reveal the untold story of what was once a commune industry and symbol to Arabs and Jews in Palestine.